Brand Republic have launched a canny little online game where you type in the names of two famous people, click on FIGHT, and watch to see who wins the war in the gaining the most media column inches!
I won’t tell you who won my war (but I bet it’s the most popular search). Have a go, you’ll love it!
http://www.brandrepublic.com/famefight/
Who's smiling now....
I love this story about an entrepreneurial coffee shop exploiting the demise of celebrity couple Katie & Peter’s relationship to shamelessly gain PR. The full story is on heatworld of course. But as the UK’s No1 site for celebrity gossip, they’ve doubtless sold more frothy hot latte’s: http://tinyurl.com/nfa6u9
Yummy Katie coffee!!!
Twitter continues to come a long way from just following Team Katie or Team Peter (but is it still fun?)
Found this on ezinearticles.com which is useful: FIVE Twitter business ideas to make social media work. The full article is on http://tinyurl.com/lvrpbz
- but here are the highlights. It’s steeped in jargon, drop me a line if you want to cut through the chaffe and speak plain English.
Local List Builder
Local marketing is the new rage. It’s a little known fact Twitter is a really potent local marketing tool. You can search for a particular locale using the Twitter search engine, and follow tons of people who are in your area. Develop a relationship, get easy consultation gigs–that’s a lucrative Twitter business strategy right there.
Authority SEO
If your Twitter account is a mavenship maker where you can become an authority in your niche, how much more will that effect be quadrupled when you pair it up with SEO success. Even thought your tweets may not have link juice, but because of its high PageRank–you’re able to rank in the front page of Google with a few measly backlinks.
JV Attractor
Any marketer worth their salt is looking to network with other marketers. That’s why marketing experts are saying conferences are the best ways to form strategic alliances that will lead to cash in the pocket. Twitter makes that easy by cutting away the distance and time issues and makes connections easy. Twitter is the Country Club of the Internet.
Sales Scoop Exploder
One key factor in a Twitter marketing campaign’s success is relevancy. The more in tune you are with your prospect’s needs, the more sales you will make. Plain and simple. The best way is to again go to Twitter trending topics, see what people are talking about and tailor your marketing messages around them. You’ll see response rates go up.
