Latest poll results point to CRM and PR for best response results, over and above any other form of advertising. Whether this is down to ECRM and online PR being more quantifiable in measurability than a brand awareness campaign during Britain’s Got Talent isn’t mentioned (well, it’s from the Chartered Institute of Marketing).
However 24% of the 1,000+ marketeers taking part opt for knowing their existing customers during the current economic climate, with PR in second place (with 12%) for stronger return on marketing budget.
For more on this story visit: http://tinyurl.com/nalzen
Or got to: www.cim.co.uk
