Find your long lost twin on Facebook

FIND PEOPLE THAT LOOK LIKE YOU!!!

from www.brandrepublic.com

The fizzy drink has created a Facebook app called the ‘Facial Profiler’ which has the aim of finding people’s online lookalikes.

The app encourages people to upload a photo of themselves to a database, Coke then analyses the characteristics and attempts to find the nearest match from other uploaded images.

http://tinyurl.com/y89xbxj

So far the database is small and it’s unlikely that you’ll find a long lost twin in the short-term but Coke maintains that it is an experiment and, as the database grows, it should return some spooky results.

The idea behind the campaign is: ‘If Coke Zero has the taste of Coke…is it possible that someone out there has your face?’.

Coke already has more than 1.8 million fans on Facebook and is the top ranking brand on Facebook’s Fan Pages, according to the social network.

It also follows several other apps, including ‘Alter Ego’, a Facebook app that used avatar mash-up photo technology to allow users to create a virtual persona around an image of their face.

Express Yourself!

Have fun with the latest viral campaign, and recreate yourself as an iconic graffitti image of Madonna, Queen of Pop:

http://celebrate.madonna.com/

To Celebrate her latest Greatest Hits!

Don't I look fabulous!

See Famous people fighting!

Brand Republic have launched a canny little online game where you type in the names of two famous people, click on FIGHT, and watch to see who wins the war in the gaining the most media column inches!

I won’t tell you who won my war (but I bet it’s the most popular search). Have a go, you’ll love it!

http://www.brandrepublic.com/famefight/

Who's smiling now....

More dirty viral activity…

And this time it’s from Hoover. Unashamedly flogging their washing machines with smut and dirt. Funny, but safe enough to appear on Hoover’s corporate website, but worth a visit to YouTube for a laugh: http://tinyurl.com/nrj493

5 Amazing ideas on how to use Twitter as business

Twitter continues to come a long way from just following Team Katie or Team Peter (but is it still fun?)

Found this on ezinearticles.com which is useful: FIVE Twitter business ideas to make social media work. The full article is on http://tinyurl.com/lvrpbz  

- but here are the highlights. It’s steeped in jargon, drop me a line if you want to cut through the chaffe and speak plain English. 

Local List Builder 

Local marketing is the new rage. It’s a little known fact Twitter is a really potent local marketing tool. You can search for a particular locale using the Twitter search engine, and follow tons of people who are in your area. Develop a relationship, get easy consultation gigs–that’s a lucrative Twitter business strategy right there.

Authority SEO 

If your Twitter account is a mavenship maker where you can become an authority in your niche, how much more will that effect be quadrupled when you pair it up with SEO success. Even thought your tweets may not have link juice, but because of its high PageRank–you’re able to rank in the front page of Google with a few measly backlinks.

JV Attractor 
Any marketer worth their salt is looking to network with other marketers. That’s why marketing experts are saying conferences are the best ways to form strategic alliances that will lead to cash in the pocket. Twitter makes that easy by cutting away the distance and time issues and makes connections easy. Twitter is the Country Club of the Internet.

Sales Scoop Exploder 
One key factor in a Twitter marketing campaign’s success is relevancy. The more in tune you are with your prospect’s needs, the more sales you will make. Plain and simple. The best way is to again go to Twitter trending topics, see what people are talking about and tailor your marketing messages around them. You’ll see response rates go up.