XFactor’s JEDWARD already being used in marketing:

from www.brandrepublic.com today:

Axed from The XFactor but already in Marketing

This Conservatives’ poster appeared around London on digital poster sites last night, within five minutes of the bequiffed pair being voted off the ITV talent show.

Two weeks ago, the Labour Party released an almost identical press ad, featuring David Cameron and George Osborne dressed like Jedward.

Everyone's milking it!

They may only end up with fifteen minutes of fame, but it’s been a VERY loud 15 minutes already…The Power of the X!

Find your long lost twin on Facebook

FIND PEOPLE THAT LOOK LIKE YOU!!!

from www.brandrepublic.com

The fizzy drink has created a Facebook app called the ‘Facial Profiler’ which has the aim of finding people’s online lookalikes.

The app encourages people to upload a photo of themselves to a database, Coke then analyses the characteristics and attempts to find the nearest match from other uploaded images.

http://tinyurl.com/y89xbxj

So far the database is small and it’s unlikely that you’ll find a long lost twin in the short-term but Coke maintains that it is an experiment and, as the database grows, it should return some spooky results.

The idea behind the campaign is: ‘If Coke Zero has the taste of Coke…is it possible that someone out there has your face?’.

Coke already has more than 1.8 million fans on Facebook and is the top ranking brand on Facebook’s Fan Pages, according to the social network.

It also follows several other apps, including ‘Alter Ego’, a Facebook app that used avatar mash-up photo technology to allow users to create a virtual persona around an image of their face.

Express Yourself!

Have fun with the latest viral campaign, and recreate yourself as an iconic graffitti image of Madonna, Queen of Pop:

http://celebrate.madonna.com/

To Celebrate her latest Greatest Hits!

Don't I look fabulous!

See Famous people fighting!

Brand Republic have launched a canny little online game where you type in the names of two famous people, click on FIGHT, and watch to see who wins the war in the gaining the most media column inches!

I won’t tell you who won my war (but I bet it’s the most popular search). Have a go, you’ll love it!

http://www.brandrepublic.com/famefight/

Who's smiling now....

McBrand: How do you protect it?

McDonalds are regularly in court over brand infringement rights. As an indie restaurant chain, would you take the risk of stealing their global brand equity?

This story from Brand Republic shows how a Malaysian curry house “McCurry” did just that and won a long drawn out court case to retain their own iconic brand identity and gain some global humorous PR at the same time. The judges ruled that no one could own the rights to the use of “Mc” – as it’s already used by Scottish heritage families!: http://tinyurl.com/ns9d2s

Are you tempted?