01
Dec
09

Google releases its Top Search Terms chart for 2009…

…and Su-Bo nails it, over every other dead celebrity.

Google has revealed the UK’s top search trends in 2009, with Swine Flu, the death of Jade Goody and the popularity of Susan Boyle topping the list.

A Global Icon

People searched about new sensations like Lady Gaga and Jedward, but they also turned to the web to learn about the deaths of Stephen Gately, Michael Jackson and the domestic violence of Rhianna.

It’s fair to say celebrity death and violence tops the list this year, above of any danger of nuclear attack from Iran. If nothing else though, Britney’s mum will be so pleased her daughter’s antics have slipped from the top spot.

  1. swine flu
  2. Susan Boyle
  3. Jade Goody
  4. Robert Pattison
  5. Rihanna
  6. Michael Jackson
  7. Google Maps
  8. Twitter
  9. Stephen Gately
  10. Iran

The Google search trends over the last decade have also included a mixture of celebrities and entertainment with the following years dominated by the movie Spiderman, Prince Charles, television series Big Brother, singer James Blunt and the death of Australian naturalist Steve Irwin.

Tweet this

23
Nov
09

XFactor’s JEDWARD already being used in marketing:

from www.brandrepublic.com today:

Axed from The XFactor but already in Marketing

This Conservatives’ poster appeared around London on digital poster sites last night, within five minutes of the bequiffed pair being voted off the ITV talent show.

Two weeks ago, the Labour Party released an almost identical press ad, featuring David Cameron and George Osborne dressed like Jedward.

Everyone's milking it!

They may only end up with fifteen minutes of fame, but it’s been a VERY loud 15 minutes already…The Power of the X!

08
Oct
09

Find your long lost twin on Facebook

FIND PEOPLE THAT LOOK LIKE YOU!!!

from www.brandrepublic.com

The fizzy drink has created a Facebook app called the ‘Facial Profiler’ which has the aim of finding people’s online lookalikes.

The app encourages people to upload a photo of themselves to a database, Coke then analyses the characteristics and attempts to find the nearest match from other uploaded images.

http://tinyurl.com/y89xbxj

So far the database is small and it’s unlikely that you’ll find a long lost twin in the short-term but Coke maintains that it is an experiment and, as the database grows, it should return some spooky results.

The idea behind the campaign is: ‘If Coke Zero has the taste of Coke…is it possible that someone out there has your face?’.

Coke already has more than 1.8 million fans on Facebook and is the top ranking brand on Facebook’s Fan Pages, according to the social network.

It also follows several other apps, including ‘Alter Ego’, a Facebook app that used avatar mash-up photo technology to allow users to create a virtual persona around an image of their face.

Facial profiler

06
Oct
09

BBC moves to Social Media: with a Strictly online feature:

Proof if you need it that the ‘Grey Market‘ have moved into social media, the BBC have launched a family-friendly interactive site to allow it’s viewers to watch the Strictly Come Dancing show in multiple angles and add their own voice-overs. Oh the joy.

It’s the first stage of the BBC’s revamp of existing sites to include new and innovative social media features – as announced by Anthony Rose, the BBC’s controller of Vision and Online.

His team is currently researching “what the next generation in social media will be”.

So what are these first stage innovations?  Well, not content with sowing up your own sequined outfits for your living room, The Strictly Come Dancing site allows viewers to rate performances with their own comments with a simple: ‘Boo!’, ‘Good!’ or ‘Gosh!’ How exciting and innovative.

Just be careful you don’t jump on the show’s race row by posting comments like Anton Du Beke‘s use of the “P” word!

http://tinyurl.com/y9lb7b4

Strictly Online

24
Sep
09

Express Yourself!

Have fun with the latest viral campaign, and recreate yourself as an iconic graffitti image of Madonna, Queen of Pop:

http://celebrate.madonna.com/

To Celebrate her latest Greatest Hits!

Don't I look fabulous!

Don't I look fabulous!




WeAreDeviate


Follow

Get every new post delivered to your Inbox.